Why does a bad-fit discovery call cost more than the thirty minutes it takes?
A contact form treats every submission as free to accept, there's always room for one more meeting. Your calendar doesn't work that way. You have a fixed number of discovery-call slots each week, and a prospect who types "need help with sales process" with no budget, no timeline, and no real authority to hire takes one of them, indistinguishable on the form from a prospect who's ready to sign.
The cost isn't the thirty minutes. It's the slot itself: a qualified prospect who reaches out that same week gets pushed to whenever you have room next, or calls someone else instead, while the slot they needed went to someone who was never going to close. You don't find out which kind of prospect you booked until you're already fifteen minutes into the call.
